About us
LEHERO was founded in 2008 and has been deeply involved in the camping industry for more than 16 years. It is a company dedicated to creating a camping lifestyle brand for users. By building a harmonious coexistence camping scene between humans and nature, we aim to create healthy, interesting, and personalized camping content that allows more people to experience the authenticity and joy of natural life. Provide comfortable space for users to explore nature, explore themselves, and discover their self-worth.
In 2008, Lehero was founded and made its debut at the Beijing International Auto Show.
In 2009, Lehero took the lead in proposing the life concept of "car travel outdoor", and established the first batch of Internet outdoor e-commerce vertical platforms in China.
In 2011, the first offline flagship store opened in Beijing.
In 2014, Lehero Outdoor Products Co., Ltd. was established to explore a new model of self driving travel that combines online e-commerce and offline stores, as well as team leaders and equipment.
In 2015, Lehero received capital investments from companies such as Zhonglian Fund.
In 2016, the crowdfunding project for 30 Zuomei tent campsites on JD.com was launched, which promoted consumers' awareness of wild luxury camping.
In 2017, we set up the theme marketing of Seventy seven Days in Tengger Desert, launched community marketing, and helped box office break the hundred million mark.
In 2018, explore the mode of synchronously operating fixed and migration camps.
In 2019, the chair campsite ecological overall solution served the Yibin Happy Oriental comprehensive cultural and tourism project, and assisted several large central and state-owned enterprises in launching campsite strategic layouts.
In 2020, during the COVID-19, Orion planned and assisted in the implementation of "Oasis Camp" and "Tianya Haijiao Camp" in Beijing and Sanya, and was reported by CCTV, background television and other media.
In 2024, the "Riding the Trend · Camping New Decade Industry Development Forum" and the "Waves · Camping Life Festival" will be held, and Orion (Foshan) Construction Technology Co., Ltd. will be established.
